How Do You Connect With the College?
Members can tailor their interactions with the ACR more than ever before, based on interests, career path, subspecialty, and more.
Truly valuable organizations provide a community that allows dynamic access to information and interaction between members. The Internet has dramatically changed how all of us connect. And the ACR is keeping pace, offering members a variety of ways to interact in our College’s digital space: websites, social media, ACR Engage community discussions, and of course, email.
The newest digital destination is our flagship member website — acr.org — which has undergone a major redesign guided by survey input from nearly 1,000 members and user analytics to show how members are interacting with the website. The updated site launched in December and is expected to attract more than 2 million visitors annually. I hope by now you have had an opportunity to experience some of the new website features: improved navigation, a robust search engine that “learns” from users, trending news updates, and an individualized “My ACR Dashboard,” featuring ACR membership and CME status.
The College maintains numerous Twitter, Facebook, LinkedIn, and Instagram channels focused on a variety of topics and member interests. Dedicated social media channels share content for residents and fellows, early career and young professional members, attendees and alumni of the American Institute for Radiologic Pathology®, Image Wisely®, the JACR®, the Radiology Leadership Institute® (RLI), Mammography Saves Lives®, the Harvey L. Neiman Health Policy Institute®, Radiology Advocacy Network, and RADPAC. More than 19,000 followers interact with ACR monthly on Twitter, by retweeting, sharing, liking, and commenting on our posts.
In addition, the Voice of Radiology blog features news about advocacy and economics, the ACR Data Science Institute™ blog focuses on AI and machine learning topics, the JACR blog expands on journal topics, and the ACR Bulletin website hosts all magazine content plus bonus online-only posts.
Videos and Podcasts
The ACR YouTube channel features more than 500 videos that have been viewed more than 51,000 times. The RLI publishes a popular series of podcasts on timely subjects relating to the management and business of radiology. The JACR also produces the monthly Radiology Firing Line podcast, which brings in leaders in the specialty to discuss controversial topics.
Advocacy in Action, Quality Care News, and Case in Point™ are just some of the regularly published ACR e-newsletters that are available to members. You can pick and choose which emails you receive by updating your preferences via a link at the bottom of any ACR email. You can also keep web content personalized by updating your interest preferences on the website’s “My ACR Dashboard.”
The JACR and ACR Bulletin publish print and digital editions. Both host extra content online, in addition to all the print articles. Each publication brings timely, actionable content to members while also offering a forum for physicians to write and publish articles that further the dialog around the specialty. The magazine and journal offer resources to members far beyond the once-a-month issue arriving in mailboxes.
The ACR’s online community provides members with a robust platform to discuss relevant issues and share information on topics affecting the profession. Since the launch more than 18 months ago, users have started more than 1,300 discussion threads across all the communities on Engage. In addition to the radiology-focused Open Forum, in the Breakroom section members discuss non-work topics, including travel tips, hobbies, and creative pursuits.
The most recent addition to Engage has been chapter-led communities that enable chapter members to connect in a space all their own.
In an effort to enable all members to connect with their Council representatives, acr.org now provides real-time information on Council members. Over the next few months, you’ll be able to connect with your councilors and alternate councilors to share your input on resolutions to be considered at the 2018 ACR Annual Meeting and make your voice heard throughout the year.
The ACR provides its members a broad array of ways to interact with the College and chapter leadership, learn from colleagues, express their interests, and network with their peers. It is integral that members determine their interests within the College and select their desired level of participation, so that ACR communications rise above the background noise of the Internet. The Commission on Membership and Communications is committed to providing you the opportunity to connect in ways that are meaningful to you.
William T. Herrington, MD, FACR, Chair, ACR Commission on Membership and Communications, Guest Columnist