The term price transparency, a label meant to evoke the idea of openness in healthcare pricing, often means different things to different people. Patients might define it as gaining an understanding of the out-of-pocket costs they’ll incur as a result of a medical procedure; on the other hand, a medical practice may consider itself transparent if it is forthcoming about the total cost billed.
No matter how one might define it, price transparency in imaging should be on every radiologist’s radar. In an era when patients will shoulder more of the financial burden for their healthcare, radiologists must ensure that patients do not predicate their imaging decisions solely on price. In order to avoid becoming a commodity, radiologists must foreground the importance of quality care in these conversations. This blog series will point the way forward in how to frame these crucial conversations with patients.