The Colors of the College
“There are only 3 colors, 7 notes and 10 digits; it’s what we do with them that’s important.” — Jim Rohn, American entrepreneur, author, and motivational speaker
The Crimson Tide of Alabama, the burnt orange on the jerseys at the University of Texas, and the Black Knights at West Point. Colors instantly bring a picture into our minds.
What about corporate America? Think of IBM’s nickname, Big Blue, and the primary colors of Google. Colors enrich our lives and affect our mood. Colors are powerful and important.
So what do you think of if I ask, what are the colors of the American College of Radiology? (The county of Fairfax, Virginia, has on more than one occasion checked to see if ACR has enough parking for football games. They think we are literally a college.) Our College may not have a sports team, but it does have many colors. Our core ACR logo is blue and our journal, JACR®, is called the blue journal. Our headquarters building in Reston was recently remodeled and will soon be receiving Leadership in Energy and Environmental Design (LEED) certification, designating it a truly green building. In addition, we produce white papers. We wear black robes at the fellowship convocation, while members of the BOC and the honorees wear hoods in the color of their medical school. The ACR is a vast rainbow.
And as we begin to roll out our communications for the new meeting for all members, ACR 2015, you will see a new meeting logo and tag line with bold new colors. Let me expand a bit on just a few of these colors of the College.
The ACR headquarters moved from Chicago to Reston in the mid-1980s. We needed to be close to the action in Washington. The building served us well until the new millennium. As early as 2006, the BOC and staff, including Executive Director Harvey L. Neiman, MD, FACR, recognized that the 20-yearold headquarters building was no longer adequate and yearly maintenance was becoming very costly. We had more staff and we needed more space. The lighting, heating, windows, roof, and HVAC were all old and outdated. In 2010, the College engaged an architectural firm and looked at options. Ultimately, the decision was made by the BOC to renovate and expand the existing building.
Now here comes the green! The LEED-certified headquarters building at 1891 Preston White Drive became a place to work with lower operating costs, reduced waste sent to landfills, conservation of energy and water, and reduced greenhouse gas emissions. The effort to remodel our headquarters was ably led by Jan Cox, ACR senior director of administration. Special parking was created for low-emitting and fuel-efficient vehicles. Other enhancements included ergonomic workspaces and accessories, maximized open space and sunlight, solar panels that pre-heat water, and “green” roofs in the front and back of the building. Tax rebates were part of the equation.
Now I frequently read or hear about green techniques to achieve the same benefits in hospitals, radiology departments, and freestanding facilities around the country.
Let’s move on to white papers. Where does that term come from? Originally, the term “white paper” was used as shorthand to refer to an official government report, indicating that the document is authoritative and informative in nature.1 Many authorities point to the Churchill White Paper of 1922 as the earliest example.2 Now the term refers to an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision. In Canada, a white paper is considered to be a policy document, approved by the cabinet, tabled in the House of Commons, and made available to the general public.3 The most recent white paper developed by ACR is the product of the Task Force on Teleradiology and is in press with JACR.4
Now the latest on the colors of the College! As plans continue for the ACR 2015 program, the senior staff in marketing, communications, and public relations, under the direction of ACR Assistant Executive Director Ron Freedman and Senior Director Diane Dunne, have recommended a new logo for the annual meeting. They have created graphics and messages to reflect the uniqueness and significance of the annual meeting. They chose a jewel-toned graphic, displayed for the first time on this page as well as a new tagline: “The Crossroads of Radiology.” This phrase represents our goal that the meeting become a central point for all of radiology, an event at which radiologists can gather to learn and share. The color combination and design are distinctive and flexible. These colors and design will be used for advertising, badges, signage, a meeting website, and for print publications. I hope you agree that the ACR is a very colorful organization!
By Paul H. Ellenbogen, MD, FACR, Chair